01 / 03
Onboarding email rebuild
Rewrote a 9-email sequence. Trial sign-ups rose +38% in one quarter.
Own acquisition and activation for a budgeting app.
Launched paid social in four markets.
01 / 03
Rewrote a 9-email sequence. Trial sign-ups rose +38% in one quarter.
02 / 03
New creative system across four countries cut cost per new member -27%.
03 / 03
Planned and launched the first loyalty programme.
Skills
Paid social / Lifecycle email / SEO / Attribution